Lecturer, Strategy and International Business
Tel: 03-600-0800 Ext. 179
Dr. Drori is a graduate of Yeshiva Shavei Hevron and Yeshivat Ha'golan in Hispin (Golan Heights).
Trained as an organizational and occupational psychologist, after completing his compulsory military service, as a reservist Dr. Drori was appointed as the recruitment psychologist for the IDF’s elite units in the paratroopers’ brigade. In this capacity, for the past ten years, he has served as a psychologist in assessment centers of the Behavioral Science Unit of the IDF, dealing with officers’ promotion to the rank of Lieutenant Colonel.
Prior to his appointment at the College of Law and Business, Dr. Drori was employed as a researcher at the Ofek Institute of Management and as a team leader at Pareto Strategies. He accumulated extensive experience in conducting feasibility studies and marketing research for firms and economic enterprises.
BA in Psychology and Philosophy, Magna Cum Laude, Bar-Ilan University
MA in Social Psychology, Tel Aviv University
PhD in Business Administration, specialty in strategy and international business, Bar-Ilan University
Strategy, Business Diversification, Internationalization, International Business
Courses Taught/Currently Teaching:
- Business Strategy
- International Business
- International Marketing
- Business Ethics
- Research Methods and SPSS
- Herstein, R., Drori, N., Berger, R., & Barnes, B. R. (2015). Anticounterfeiting strategies and their influence on attitudes of different counterfeit consumer types. Psychology & Marketing, 32(8), 842-859.
- Herstein, R., Drori, N., Berger, R., & Barnes, B. R. (Forthcoming 2017). The gap between theory and practice in private branding strategy management: A case of an emerging retail chain. International Marketing Review.
Papers Under Review
- Drori, N., Yaniv, E., & Hashai, N. Input-side offshoring as a driver for output-side internationalization. Under 1st revision, Journal of Business Research.
- Herstein, R., Drori, N., Berger, R. Anti-counterfeiting marketing strategies for medicines: The role of regulatory focus and the new concept of secondhand medicine pharmacies. Manuscript ready for submission.
- Drori, N., Herstein, R., & Berger, R. Internet-based business operations: A driver for internationalization. Draft in progress.
- Drori, N., Yaniv, E., Herstein, R., Berger, R., and Barnes, R. B. Drivers of international expansion and their relationship with industry diversification and a firm's financial performance. Draft in progress.
- Herstein, R., Ben-Assuli, O., Berger, R. and Drori, N. Do patients trust their physicians as physicians trust their patients? Two mirrors to trust. Draft in progress.