המרכז האקדמי למשפט ולעסקים

Ram Herstein

Professor of Marketing

 

Contact details

E-mail: Ramh@clb.ac.il
Office: 418
Tel: (972) 3 6000800 EXT.129
Links: GoogleScholar    Linkedin    ResrachGate    Resume (C.V.)    拉姆·赫斯登

 

Overview

Ram Herstein is an associate professor of marketing, and the vice dean of the faculty of Business at the College of Law and Business, Ramat Gan. He is an expert in brand management and marketing. 

 

Education 

B.A. in Management, College of Management.

M.Sc. in Industrial Engineering and Management (specialized in Medical Management), Ben Gurion University.

Ph.D. in Marketing, Middlesex University, London.

 

Research Interests

Herstein's research focuses on Brand Marketing and International Management. He has published papers on Private Branding, Corporate Branding, City Branding, Nation Branding, Counterfeit Branding, Unconscious Branding and Business Ethics in Emerging Economies.

 

Courses

 

 Publications

  1. Herstein, R. & Gamliel, E. (2004) ‘An Investigation of Private Branding as a Global Phenomenon’, Journal of Euro-marketing, Vol.13, No.4, pp.59–77.
  2. Herstein, R. & Gamliel, E. (2006) ‘The Role of Private Branding in Improving Service Quality’, Managing Service Quality, Vol.16, No.3, pp.306-319.
  3. Herstein, R. & Gamliel, E. (2006) ‘Striking a Balance with Private Branding’, Business Strategy Review, Vol.17, No.3, pp.37-41.
  4. Mitki, Y., Herstein, R., and Jaffe, E.D. (2007) ‘Learning Mechanisms for Designing Corporate Identity in the Banking Industry’ International Journal of Bank Marketing, Vol.15, No.7, pp.452-468.
  5. Gamliel, E. & Herstein, R. (2007) 'The Effect of Framing on Willingness to Buy Private Brands', Journal of Consumer Marketing, Vol.24, No.6, pp.334-339.
  6. Herstein, R. & Jaffe, E.D. (2007) 'Launching Store Brands in Emerging Markets: Resistance Crumbles', Journal of Business Strategy, Vol.28, No.5, pp.13-19.
  7. Herstein, R., Mitki, Y., and Jaffe, E.D. (2007) 'From Blueprint to Implementation: Communicating Corporate Identity for the Hotel Industry', International Journal of Contemporary Hospitality Management, Vol.19, No.6, pp.485-494.
  8. Herstein, R. & Tiferet. S. (2007) ‘An Investigation of the New Generic Consumer’, Journal of Consumer Marketing, Vol.24, No.3, pp.133-141.
  9. Herstein, R. & Vilnai-Yavetz, I. (2007) ‘Household Income and the Perceived Importance of Discount Store Image Components’, International Review of Retail Distribution and Consumer Research, Vol.17, No.2, pp.177-202.
  10. Mitki, Y. & Herstein, R. (2007) ‘Innovative Training in Designing Corporate Identity', Journal of Industrial and Commercial Training, Vol.39, No.3, pp.174-179.
  11. Herstein, R. & Mitki, Y. (2008) 'From Branded to Endorsement Corporate Identity Strategy: The Case of Fattals Hotel Management', Tourism Review, Vol.63, No.3, pp.48-56.
  12. Herstein, R. & Mitki, Y. (2008) 'How El Al Airlines Transformed Its Service Strategy with Employee Participation', Journal of Strategy & Leadership, Vol.36, No.3, pp.21-25.
  13. Herstein, R. & Jaffe, E.D. (2008) 'Sport Hospitality as a Business Strategy: The Case of the Sport Club Hotel', Journal of Business Strategy, Vol.29, No.6, pp.36-43.
  14. Herstein, R., Mitki, Y., and Jaffe, E.D. (2008) 'Israel Cancer Association: Promoting the Fight against Breast Cancer with IMC Strategy', International Journal of Pharmaceutical and Healthcare Marketing, Vol.2, No.1, pp.63-75.
  15. Herstein, R. & Jaffe, E.D. (2008) '"The Children's City" – The Transition from a Negative to a Positive City Image', Journal of Place Branding and Public Diplomacy, Vol.4, No.1, pp.76-84.
  16. Herstein, R., Mitki, Y., and Jaffe, E.D. (2008) 'Communicating a New Corporate Image during Privatization: The Case of EL AL Airlines', Corporate Communication: An International Journal, Vol.13, No.4, pp.380-393.
  17. Herstein, R., Rotem, A., and Ables-Rivin, L. (2008) 'Evaluating and Designing  the Brand Management Curriculum of MBA Programs from the Perspective of Brand Managers' Professional Needs', Marketing Education Review, Vol.18, No.2, pp.35-44.
  18. Herstein, R., Mitki, Y., and Jaffe, E.D. (2008) 'Corporate Image Reinforcement in an Era of Terrorism through Integrated Marketing Communication', Corporate Reputation Review, Vol.11, No.4, pp.360-370.
  19. Herstein, R. & Jaffe, E.D. (2009) 'Leisure Brand Extension: From Zoo to Safari', International Journal of Leisure and Tourism Marketing, Vol.1, No.1, pp.1-11.
  20. Herstein, R. & Mitki, Y. (2009) 'EL AL Improves Services Quality without Turbulence from Employees', Human Resources Management International Digest, Vol.17, No.2, pp.30-32.
  21. Herstein, R. & Mitki, Y. (2009) 'Lessons from Fattals Hotel Management Group: The Transition from a Branded to Endorsement Corporate Identity', Strategic Direction, Vol.25, No.2, pp.6-8.
  22. Herstein, R., Efrat, K., and Jaffe, E.D. (2010) 'The Enigma of Private Brands in the Emerging Mediterranean Countries: The Case of Israel', EuroMed Journal of Business, Vol.5, No.1, pp.5-19.
  23. Herstein, R. & Zvilling, M. (2010) 'The Key Role of Employees in Making Customers More Loyal', Human Resources Management International Digest, Vol.18, No.4, pp.5-19.
  24. Tiferet, S. & Herstein, R. (2010) 'The Effect of Individualism on Private Brand Perception: A Cross-Cultural Investigation', Journal of Consumer Marketing, Vol.27, pp.313-323.
  25. Herstein, R., Zvilling, M., and Jaffe, E.D. (2010) 'Pitfalls and Opportunities of Chinese Agricultural Businesses to become International Brands', International Journal of Chinese Culture and Management, Vol.3, No.1, pp.52-68.
  26. Gamliel, E. & Herstein, R. (2011) 'To Save or to Lose: Does Framing Price Promotion Affect Consumers' Purchase Intentions?', Journal of Consumer Marketing, Vol.28, No.2, pp.152-158.
  27. Herstein, R. & Zvilling, M. (2011) 'Brand Management Perspectives in the Twenty First Century', Qualitative Market Research: An International Journal, Vol.14, No.2, pp.188-206.
  28. Albayrak, T., Caber, M., Moutinho, L. and Herstein, R. (2011) 'The Influence of Scepticism on Green Purchase Behavior', International Journal of Business and Social Science, Vol.2, No.13, pp.189-197.
  29. Mitki, Y. & Herstein, R. (2011) 'From Crisis to Success: Three Case Studies in Organizational Learning', The Learning Organization: An International Journal, Vol.18, No.6, pp.454-467.
  30. Berger, R. and Herstein, R. (2012) 'The Limits of Guanxi from the Perspective of the Israeli Diamond Industry', Journal of Chinese Economic and Foreign Trade Studies, Vol.5, No.1, pp.29-41.
  31. Herstein, R., Tifferet, S., Abrantes, J.L., Lymperopoulos, C., Albayrak, T. and Caber, M. (2012) 'The Effect of Personality Traits on Private Brand Consumers Tendencies: A Cross-Cultural Study of Mediterranean Countries', Cross Cultural Management: An International Journal, Vol.19, No.2, pp.196-214.
  32. Gilboa, S., Herstein, R. and Gamliel, E. (2012) 'The Potential of Private Labels in Agricultural Markets', Journal of Brand Strategy, Vol.1, No.1, pp.69-78.
  33. Tiferet, S. & Herstein, R. (2012) 'Need for Cognition as a Predictor of Store Brand Preferences: An Israeli Multicultural Study', EuroMed Journal of Business, Vol.7, No.1, pp.54-65.
  34. Herstein, R. (2012) 'The Thin Line between Country, City and Region Branding', Journal of Vacation Marketing, Vol.18, No.2, pp.147-155.
  35. Tiferet, S. & Herstein, R. (2012) 'Gender Differences in Brand Commitment, Impulse Buying, and Hedonic Consumption', Journal of Product and Brand Management, Vol.21, No.3, pp.176-182.
  36. Gilboa, S. & Herstein, R. (2012) 'Place Status, Place Loyalty and Well Being: An Exploratory Investigation of Israeli Residents', Journal of Place Management and Development, Vol.5, No.2, pp.141-157.
  37. Gamliel, E. & Herstein, R. (2012) 'Effects of Message Framing and Involvement on Price Deal Effectiveness', European Journal of Marketing, Vol.46, No.9, pp.1215-1232.
  38. Herstein, R. & Jaffe, E.D. (2013) 'The Challenges of Nigerian Agricultural Firms in Implementing Marketing Concept', Competitiveness Review: An International Business Journal, Vol.23, No.1, pp.55-67.
  39. Berger, R. & Herstein, R. (2013) 'Marketing and Non-Market Based Value Creation: Gifts and 'Guanxi'', Journal of Business Theory and Practice, Vol.1, No.1, pp.166-185.
  40. Gamliel, E. & Herstein, R. (2013) 'Involvement Moderates the Effect of Message Framing on Consumers' Perceived Monetary Gain and Product Choice' Journal of Product and Brand Management, Vol.22, No.2, pp.142-152.
  41. Herstein, R. & Berger, R. (2013) 'Much More Than Sports: Sports Events as Stimuli for City Re-branding' Journal of Business Strategy, Vo.34, No.2, pp.38-44.
  42. Berger, R., Choi, C.-J., and Herstein, R. (2013) 'China's Social Market Economy: The Leverage of Economic Growth', International Journal of Asian Business and Information Management, Vol.4, No.1, pp.21-30.
  43. Herstein, R. & Berger, R. (2013) 'A Country as a Brand: Israel’s Evolving Branding Strategy', Journal of Brand Strategy, Vol.2, No.2, pp.177-188. 
  44. Gamliel, E., Herstein, R., Abrantes, J.L., Albayrak, T. and Caber, M. (2013) 'Framing and Involvement Effects on Consumers' Brand Choice', EuroMed Journal of Business, Vol.8, No.2, pp.117-133.
  45. Herstein, R. & Berger, R. (2013) 'Hosting the Olympics: A City’s Make-or-Break Impression', Journal of Business Strategy, Vol.34, No.5, pp.54-59.
  46. Herstein, R., Gilboa, S. and Gamliel, E. (2013) 'Private and National Brand Consumers' Images of Fashion Stores', Journal of Product and Brand Management, Vol.22, No.5-6, pp.331-341.
  47. Berger, R., Herstein, R. and Mitki. Y. (2013) 'Guanxi: The Evolutionary Process of Management in China', International Journal of Strategic Change Management, Vol.5, No.1, pp.30-40.
  48. Herstein, R., Berger, R. and Jaffe, E.D. (2014) 'Forever Young – How Can a Branding Destination Strategy Regenerate a City Image?: The Case of Tel-Aviv' Journal of Urban Regeneration and Renewal, Vol.7, No.3, pp.211-223.
  49. Berger, R. & Herstein, R. (2014) 'The Evolution of Chinese Business Ethics', Management Research Review, Vol.37, No.9, pp.778-790.
  50. Herstein, R., Berger, R. and Jaffe, E.D. (2014) 'Five Typical City Branding Mistakes: Why Cities Tend to Fail in Implementation of Re-branding Strategies?' Journal of Brand Strategy, Vol.2, No.4, pp.392-402.
  51. Herstein, R., Gilboa, S. and Gamliel, E. (2014) 'The Effect of Private Brands on Leveraging Service Quality and Satisfaction', Services Marketing Quarterly, Vol.35, No.3, pp.222-235.
  52. Herstein, R. & Berger, R. (2014) 'Cities for Sale: How Cities Can Attract Tourists by Creating Events', The Marketing Review, Vol.14, No.2, pp.131-144.
  53. Berger, R. & Herstein, R. (2014) 'The Evolution of Business Ethics in India', International Journal of Social Economics, Vol.41, No.11, pp.1073-1086.
  54. Herstein, R., Berger, R. and Jaffe, E. (2014) 'How Companies from Developing and Emerging Countries can Leverage their Brand Equity in Terms of Place Branding?', Competitiveness Review: An International Business Journal, Vol.24, No.4, pp.293-305.
  55. Gilboa, S., Jaffe, E.D., Vianelli, D., Pastore, A. and Herstein, R. (2015) 'A Summated Rating Scale for Measuring City Image', Cities, Vol.44, pp.50-59.
  56. Berger, R. & Herstein, R. 'Strategies for Marketing Diamonds in China from the Perspective of International Diamond SMEs Compared to the West' (2015) Journal of Small Business and Enterprise Development, Vol.22, No.3, pp.549-562.
  57. Berger, R., Silbiger, A., Herstein, R., and Barnes, B.R. (2015) 'Analyzing Business-to-Business Relationships in Arabian Context: Introducing the MHS Scale', Journal of World Business, Vol.50, No. 3, pp.454-464.
  58. Berger, R., Herstein, R., Silbiger, A. and Barnes, B. (2015) 'Can Guanxi be created in Sino-Western Relationships? An Assessment of Western Firms Trading with China using the GRX Scale', Industrial Marketing Management, Vol.47, pp.166-174.
  59. Herstein, R., Drori, N., Berger, R. and Barnes, B.R. (2015) 'Anticounterfeiting Strategies and their influence on Attitudes of Different Counterfeit Consumer Types', Psychology & Marketing, Vol.32, No.8, pp.842-859.
  60. Seabra, C., Silva, C., Abrantes, J.-L., Vicente, M. and Herstein, R. (2016) 'The Influence of Motivation in Tourists Involvement', Anatolia: An International Journal of Tourism and Hospitality Research, Vol.27, No.1, pp.4-15.
  61. Alves, S., Abrantes, J.-L., Antunes, M.-J., Seabra, C. and Herstein, R. (2016) 'WOM Antecedents in Backpacker Travelers', Journal of Business Research, Vol.69, No.5, pp.1851-1856.
  62. Berger, R., Lamond, D., Gavish, Y. and Herstein, R. (2016) 'The Evolution of Management from a Trust to Arm's Length Model in Family Run Businesses: The Case of the Diamond Industry', Journal of Management History, Vol.22, No.3, pp.341-362.
  63.  Herstein, R., Drori, N., Berger, R. and Barnes, B. (2017) 'The Gap between Theory and Practice in Private Branding Strategy Management', International Marketing Review, Vol.2.
  64. Berger, R., Herstein, R., Silbiger, A. and Barnes, B.R. (2017) 'Understanding Blat: Developing the NPD Model for Doing Business in Russia', Management International Review.

   

Books

 

  1. Herstein, R. (2000) Managing Brands – Developing Brand Image Strategies, Cierakover (in Hebrew).
  2. Herstein, R. (2004) Modern Branding – Marketing Approaches in Managing Modern Branding, Globes Press (in Hebrew).
  3. Herstein, R. (2011) Small Business – Big Success, Matar (in Hebrew).
  4. Herstein, R. (2013) You’re being misled!, Matar (in Hebrew).
  5. Herstein, R. & Berger, R. (2015) 'Creating & Managing Brand Image', Lambert Academic Publishing (in English).

 

Chapter in Book

"Repositioning a Destination in a Time of Crisis: The Case of Jerusalem," (with Yoram Mitki and Eugene Jaffe) in N. Morgan, et al, eds., Destination Brands. Managing Place Reputation, 3rd /e, Elsevier, 2011.

 

Awards

Herstein, R. & Tiferet. S. (2007) ‘An Investigation of the New Generic Consumer’, Journal of Consumer Marketing, Vol.24, No.3, pp.133-141. Highly Commended Award Winner at the Emerald Literati Network Awards for Excellence.

 

Gilboa, S., Jaffe, E.D., Vianelli, D., Pastore, A. and Herstein, R.  (2014) 'A Summated Rating Scale for Measuring City Image' (Best Paper Category Award), 13th Annual Marketing Trends Conference, Venice, Italy, January 24-25.   

 

Barnes, B., Berger, R., Silbiger, A., Herstein, R. and Whitla, P. (2015) 'Ethics and Diamonds: Paradoxical Issues Surrounding Guanxi Relations in China' (Best Paper Category Award), Academy of International Business Southeast Asia Regional Conference, Penang, Malaysia, December 3-5.  

 

Membership in scientific societies

 

Editorial board

Advances in Hospitality and Tourism Research

 

Ad-Hoc Reviewer for

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